Product Management Consulting Services

TCGen’s product management consulting helps you develop better products, faster

TCGen is trusted by
these brands and organizations

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What We Do

We’ve been helping companies improve product management for fifteen years. Our product management consulting services help you develop your capabilities; increase product innovation; and improve execution.

Improve Product Management Capability

Increase innovation

Improve Execution

Who We Have Helped and How

TCGen is trusted by these brands and organizations:

Our clients have realized the following improvements:

Grow revenue year over year by


Increase profit margin by


Reduce time to market by


Scale development capacity by


Product Management Consulting Case Studies

Apple Consulting Engagement

TCGen founder John Carter designed and implemented the Apple New Product Process (ANPP), a process used throughout Apple’s product divisions that enabled them to scale rapidly, enabling a startup culture to flourish. The process is used in all divisions. One of their executives in the product organization said, “We are making better decisions, faster.”

Bio-Rad Consulting Engagement

TCGen worked with an Agile product team to design the next generation platform of diagnostic testing systems for this healthcare company. We implemented a unique customer visitation plan to develop user stories. The results: a platform launch that was the most successful ever for Bio-Rad and has been an enduring winner for them over many years.

HP Consulting Engagement

We worked with general management marketing and engineering to understand gaps in product management and how to fill them. We helped management to better fund the product marketing team and increase the number of dedicated resources for each of these teams. The result was a positive impact in customer satisfaction and increased predictability.

BOSE (Chief Engineer)

John managed the development of products such as the BOSE® Noise-Canceling Headphones (sharing the original patent with Dr. Bose), and Wave® Music System enjoyed by millions of customers worldwide. The innovative headphones (new to the world technology) set the gold standard for for noise canceling that stands today. During this time John learned how to innovate and execute at the same time.

TCGen’s Approach

We help you achieve improvements that yield major returns in product development with the least disruption by focusing on “inch-wide, mile deep” changes. Our 3-step consulting process is proven to deliver results quickly. 1) We assess your product management capability and make recommendations; 2) implement targeted changes; and 3) review and track the improvements.


1- Assess & Recommend


2- Implement


3- Review

How is our approach different?

Many consulting firms hire bright but inexperienced staff right out of school, who are eager to apply the frameworks they just learned to your organization. This approach often leads to unnecessary work, organizational stress, and poor results. 

We listen

We bring industry-leading expertise

We give you access to proprietary tools 

Unlike the others, we offer practitioners with deep experience in product management, leadership, and change management. We have experience in many organizational functions outside of product management that help us to add context and insert hard-won wisdom into our recommendations. 

We are successful when you have a new capability that employees will own. Typically, we coach a respected, experienced individual contributor to continue to champion product management improvement long after our engagement is complete.

Who We Are

TCGen’s Product Management Experts

John Carter

TCGen Principal & Founder

Nolan Myers

TCGen Principal

John Sadler

TCGen Principal

Engage with TCGen’s Expertise

Step 01

Schedule a no obligation call: Find out more about how we can help you.

Step 02

We will write up what we learned from the call: We will send you the write-up & suggest ways of working together.

Step 03

Kick off project: We will design a tailored way to initiate the engagement.

Contact Us Today!

Contact us now and let us explore how we can help you.