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What We Do
We’ve been helping companies improve product management for fifteen years. Our product management consulting services help you develop your capabilities; increase product innovation; and improve execution.
Improve Product Management Capability
- Grow and perfect your product management skills
- Target upgrades in process and communications
- Improve organizational effectiveness
Increase innovation
- Connect products with strategy and roadmaps
- Pick the right projects and do them right
- Create startling new products that delight customers
Improve Execution
- Leverage high performance teams
- Implement agile at scale to improve product delivery
- Develop better products faster
Who We Have Helped and How
TCGen is trusted by these brands and organizations:
Our clients have realized the following improvements:
Grow revenue year over year by
33%
Increase profit margin by
20%
Reduce time to market by
55%
Scale development capacity by
4X
Product Management Consulting Case Studies
Apple Consulting Engagement
TCGen founder John Carter designed and implemented the Apple New Product Process (ANPP), a process used throughout Apple’s product divisions that enabled them to scale rapidly, enabling a startup culture to flourish. The process is used in all divisions. One of their executives in the product organization said, “We are making better decisions, faster.”
Bio-Rad Consulting Engagement
TCGen worked with an Agile product team to design the next generation platform of diagnostic testing systems for this healthcare company. We implemented a unique customer visitation plan to develop user stories. The results: a platform launch that was the most successful ever for Bio-Rad and has been an enduring winner for them over many years.
HP Consulting Engagement
We worked with general management marketing and engineering to understand gaps in product management and how to fill them. We helped management to better fund the product marketing team and increase the number of dedicated resources for each of these teams. The result was a positive impact in customer satisfaction and increased predictability.
BOSE (Chief Engineer)
John managed the development of products such as the BOSE® Noise-Canceling Headphones (sharing the original patent with Dr. Bose), and Wave® Music System enjoyed by millions of customers worldwide. The innovative headphones (new to the world technology) set the gold standard for for noise canceling that stands today. During this time John learned how to innovate and execute at the same time.
TCGen’s Approach
We help you achieve improvements that yield major returns in product development with the least disruption by focusing on “inch-wide, mile deep” changes. Our 3-step consulting process is proven to deliver results quickly. 1) We assess your product management capability and make recommendations; 2) implement targeted changes; and 3) review and track the improvements.
1
1- Assess & Recommend
- With guidance from a steering committee, we meet key personnel, perform project histories, and examine key metrics
- We distill findings into key recommendations
- We select the fewest, highest value targets and KPIs for improvement
- We manage change by measuring behavior
2
2- Implement
- We lead or coach internal working groups to deploy the most impactful changes
- “Inch-wide, mile-deep” change management strategy is how we deliver lasting results
- We sequence the changes so you start seeing improvements right away
3
3- Review
- We manage change by measuring results
- Our initiatives are managed like a project & we review it at major milestones
- We evaluate our progress and determine if it is time to move to the next improvement
- If warranted, we may elect to go deeper with the current focus before moving on to the next improvement
How is our approach different?
Many consulting firms hire bright but inexperienced staff right out of school, who are eager to apply the frameworks they just learned to your organization. This approach often leads to unnecessary work, organizational stress, and poor results.
We listen
We bring industry-leading expertise
We give you access to proprietary tools
Unlike the others, we offer practitioners with deep experience in product management, leadership, and change management. We have experience in many organizational functions outside of product management that help us to add context and insert hard-won wisdom into our recommendations.
We are successful when you have a new capability that employees will own. Typically, we coach a respected, experienced individual contributor to continue to champion product management improvement long after our engagement is complete.
Who We Are
TCGen’s Product Management Experts
Engage with TCGen’s Expertise
Step 01
Schedule a no obligation call: Find out more about how we can help you.
Step 02
We will write up what we learned from the call: We will send you the write-up & suggest ways of working together.
Step 03
Kick off project: We will design a tailored way to initiate the engagement.