John Carter

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John Carter - TCGen Principal and Founder

TCGen Principal & Founder

John Carter

Innovate Products Faster - John Carter & Jeanne Bradford

John Carter has been a widely respected adviser to technology firms over his career. John is the author of Innovate Products Faster: Graphical Tools for Accelerating Product Development. As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world:

• Abbott, Amazon, Apple
• BOSE, Cisco, Fitbit
• HP, IBM, Roche

He specializes in the value creating aspects of product development – from the strategy and innovation processes, through product definition, execution and launch. He has helped companies cut time to market, rapidly scale their product program, and improve innovation with customer led insights, leading to greater profitability, reduced costs, and improved customer satisfaction.

John currently serves on the Board of Directors of Cirrus Logic (CRUS) a leading supplier of mixed signal semiconductors where he is involved with company strategy and sits on the Compensation and Audit Committees.

He was the founder of Boston-based Product Development Consulting, Inc. (PDC), a consultancy advising Fortune 500 companies in the areas of research, development, and marketing. During his time there, he worked with Apple to create the Apple New Product Process (ANPP) which is used in all product divisions. He has been an invited speaker at MIT and Stanford University, and a member of the faculty at Case Western’s Executive program.

Before starting PDC, John was Chief Engineer of BOSE Corporation. John is the inventor of the Bose Noise Cancelling Headphones and shares the original patent with Dr. Amar Bose. He was one of the initial contributors in BOSE’s entry into the automobile OEM business and led the product and business development of BOSE’s patented noise reduction technology for the military market.

He earned his MS in electrical engineering from the Massachusetts Institute of Technology and a BS in engineering from Harvey Mudd College in Claremont, CA.

John Carter’s Articles

Escalation Process Template

High Performance Teams, Product Development Pr…

Escalation Process In 4 Steps With Escalation Template

The Escalation Process clarifies the boundaries and channels of decision-making throughout an organization. Designed around the concept of a core project team, the Escalation Process diagram displays a path that allows the core team to make decisions at lower levels of the org chart while having a predefined path for exception management.
Comprehensive Innovation Map

Product Definition

Innovation Best Practices: Creating Better Innovations Faster

Our clients often ask us how they can become more innovative. Some seem to believe that innovation appears as if by magic. Many believe that there is no process for innovation. We have identified three practices that are research-verified, an end-to-end series of steps that yield the best ideas.

Product Strategy &…

Innovation Strategic Planning Process: A Long Term Horizon for Product Planning

Before projects become products, they are ideas in the minds of your teams. They begin as product concepts, germs of your company’s future growth. How can companies manage the portfolio of product ideas?


Sprints and Demos: Twin Beacons of Accountability

The time has come to de-mystify Agile. Our research and client work show that even those software firms that boast about being Agile do not necessarily follow every point in the Agile Manifesto. They do not follow even half of them.