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Product Mindset | Improve Customer Outcomes
What is a Product Mindset? A product mindset is nothing more than a single-minded focus on creating meaningful value for customers before all else. The Scrum Guide 2020 defines a product as “a vehicle to deliver value. It has a clear boundary, known stakeholders, and well-defined users or customers.” It can be a designed physical …
What Are Product Discovery Techniques & Why Are They Important?
In this guide, I’ll wrap up my years of work in product strategy to help you understand the product discovery process and the techniques that teams use to develop insights that lead to innovative products. More and more, orgs are looking to innovate—and fast. There is enormous pressure, both from consumers and from stakeholders, to …
The 15 Best Product Management Books in 2023
Product management can be difficult, but with the right information, it becomes a lot easier. Click here to learn more about the 15 product management books that are guaranteed to help you on your product management journey. In the age of the Internet, modern product managers are lucky to have a wide range of resources …
How to Use OKRs in Product Management
Being a product manager nowadays may seem like a daunting task. Strict deadlines, exhaustive assignments, and being on top of customer trends can be draining. This is why successful product managers are always on the lookout for a better, more effective way to do their job. As a manager, you’re responsible for your whole team. …
A Comprehensive Guide to Agile Product Management
Product owners and managers are constantly looking for ways to improve the product development process. This constant search has brought to light many different techniques and tools to make the process easier and more manageable. Out of these, Agile product management has gained popularity. Agile product management gives product managers a flexible framework to develop …
What is the difference between product management and product development?
Product management is about “what” and “why.” Product development is about “how” and “when.” Product management is about creating a product vision. It’s about understanding customers and other stakeholders. And it’s about translating data into a set of prioritized features that a product development team can execute. Product development is about taking a product concept …
A Complete Guide to Product Management Roadmaps
Building effective products is no easy task. Everyone can dream of making the next big thing but product managers who deliver are the ones who plan effectively. Effective planning requires outlining flexible strategies, setting ambitious goals, and prioritizing tasks that lead to the best results. That’s why many product managers use product management roadmap. Product …
The 10 Best Product Management Podcasts in 2023
If there’s one thing product managers don’t have enough of, it’s time. With 50% of product managers complaining about a lack of time, it can be difficult to focus on deadlines and sharpen your skills. As a product manager, you’re asked to multitask. You probably don’t have the time to read books, attend seminars, or …
Data Product Management: What it is and Why it’s Important
With the rapid digitalization of today’s world, it is no surprise that businesses have had to revise their product management structures. As systems governing our everyday lives become automated, it is easier than ever for companies to obtain valuable data regarding their target customer base, current market trends, and future business prospects. But, with the …
The Product Management Process Explained
What is the Product Management Process? The Product management process enables teams to develop the right solution for all stakeholders. It’s about using data and experience to establish why a certain feature or product is what customers need. And it’s about creating a product that will satisfy all internal stakeholders and other parties. This process …
Everything You Need to Know About Product Management Performance Metrics
How do companies keep track of their growth and the success of their products? The answer lies in the use of product management performance metrics. Read on to find out more. Introduction To establish and expand in today’s competitive business world, a company needs to rely on an effective product management system. But how exactly …
What Does Product Management at Google Look Like?
Ever wondered how product management at an international tech giant like Google works? Have you ever dreamt of working as a Google product manager? Well, look no further, we have all the answers you need. Introduction Have you ever wondered how global technology giants like Google can deliver a wide range of successful products that …
Everything You Need to Know About Tech Product Management
Do you know how a technical product manager is different from a product manager? This article will help you find out and learn more about tech product management. Introduction To survive in today’s competitive business world, a company must build up an effective product management system, with the product manager at its core. But over …
Everything You Need to Know About Product Management Leadership
Want to learn more about product management leadership? Click to find out all the information you need to know about the role of a product management leader and learn how to excel at it. Introduction In the competitive world of business and marketing, effective product management is one of the driving forces behind a company’s …
Product Owner vs Product Manager
Yes, there is some overlap. But it helps to understand the distinction between product owners and product managers. Product Managers and Product Owners The titles of product owner and product manager sound similar. Both are representing the customer and both are focused on delivering the right product. In a startup or a smaller company they …
A Complete Guide to Product Management Frameworks
Using product management frameworks is a way to dramatically improve product management and make your products a success. Read on to find the most powerful frameworks you could use to boost your business. Have you ever wondered how international giants like Amazon, Apple, and Shopify, can deliver a wide range of successful products that almost …
The Importance of Product Management Documentation for Product Development
Product management is a complex process that begins with ideation and ends in the commercialization of a new product. Efficient and organized product management is key to a successful product. And the key to organized product management is product management documentation. While product managers have responsibilities that vary with their company and industry. Some organizations may …
Program Management vs. Product Management
Program Management and Product Management The titles of program manager and product manager sound similar but they serve quite different functions in an organization. The skills and job descriptions of these two professionals are distinct. Program managers are about execution. They are responsible for answering the questions “When?” and “How?”. They manage people, resources, and …
Product Life Cycle Management
What is Product Life Cycle Management? Product life cycle management refers to the entire lifetime of a product, all of the stages from 1) the time a product is conceived to 2) when a team develops and launches it, to 3) the time its sales decline and 4) it is retired from the marketplace or …