Product Strategy Consulting | Execute Better Roadmaps

TCGen’s Product Strategy Consulting helps you get the greatest return from your ideas.

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Why Work With A Product Strategy Management Consultant?

You’re probably facing one of these common problems:

  • We’re not investing in strategic products – just churning
  • It’s not clear that our products are aligned on brand or strategy
  • Our product priorities are constantly changing
  • Competitors define our product strategy because we can’t get out in front
  • We are not investing enough in innovation

Product Strategy Consulting can be the fastest and most effective solution for this set of problems plaguing CEOs, heads of Strategic Planning, and Chief Marketing Officers. It encompasses various methodologies and tools to address these challenges efficiently, including competitive analysis.

Product Development Strategy

Product Development Strategy is a subset of corporate strategy. It sets the direction for new products by establishing goals and through funding decisions. Product strategy aims to gain a competitive advantage by placing product offerings in the best possible position to drive business goals such as sales growth, revenue, or profits. 

Product Management Consulting

Product Management Consulting is another way to align product development with corporate strategy to maximize revenues and profits consistent with the organization’s appetite for risk. It is a more bottom-up approach.

Product Strategy Consulting, led by experienced product owners, helps your company create a stream of innovative offerings that disrupt the competition and meet customer needs. This includes defining a target audience, developing an effective business model, and crafting a competitive pricing strategy. In addition to product strategy, we also focus on product design, ensuring your offerings are strategically sound and well-crafted. We specialize in forging strategic partnerships, leveraging our extensive skill set to identify opportunities and collaborate with key stakeholders. Product Strategy Consulting is a valuable service that can be applied to various industries, including healthcare. Our team of strategists works closely with you to develop tailored strategies that drive growth and maximize value in different markets.

Product Strategy Consulting Approach

Benefits of Product Strategy Consulting

Product Strategy Consulting Benefits

Our clients have reported measurable improvements in business performance following a Product Strategy Consulting engagement. Typical results include:

  • Higher and more predictable revenues from major products 
  • Increased margin through differentiation
  • Better feel for market changes 
  • Reduced time to market (by up to 50%) because direction is clear
  • Maximum synergy between product lines enabling faster scale-up
  • Clear tie between programs and business strategy

TCGen – What We Do and How to Engage

Although each engagement is unique, most are variations of these types.

“We’re making better decisions, faster”

— Apple Executive
  1. Schedule a no-obligation call. Book some time with us, and we can find out how we can help you.
  2. We will write it up. We will describe what we learned and suggest options for working together. These conversations may result in a proposal for your consideration.
  3. Kick-off Project. We will work with you to formulate a tailored kick-off to initiate the engagement.

What Product Development Strategy Consulting Services Do

Product Strategy Consulting services help identify and address the pain points in your product portfolio and fine-tune your product development strategy. On the other hand, Product Development Consulting firms tend to focus on execution, not strategy. Product Strategy consultants also help you guide budgeting/investment and organizational decision-making. Product Strategy Consulting services may also help you:

  • Create a clear strategic North Star that guides your investments in NPD
  • Manage risks and opportunities in product development programs more effectively 
  • Have a clear grasp of project priorities & rightsize investments
  • Create a process for the front end of development
  • Have a clear line of sight between strategy, product roadmaps, and budgets
  • Improve the overall effectiveness of your product portfolio
Product Strategy Consulting

We can help you hone your product strategy to align it with corporate goals

TCGen’s Product Strategy consulting services address a range of business challenges… 

  • Too many companies, including those in the fintech industry, do not adequately manage their Product Development Strategy. They are missing systems for managing the fragile front end of new product development. We demystify the front end with systems that enable decision-makers to converge quickly and reliably on the best opportunities for creating winning products.
  • We often address product portfolio management as part of our product strategy engagements. Our product portfolio management services emphasize the financial aspects of investment, return, and the corresponding risks.
  • Organizations are often trying to innovate in new ways. We have helped clients with design thinking to ensure fresh, transformative products will delight customers at launch. 
  • Nurturing new product ideas and loading the pipeline with successful new products requires the proper governance, funding, and a proven process for vetting, selecting, and executing product development projects. We’ve thought this through and can help you get it right, including developing a strong go-to-market strategy to ensure your innovations reach the target audience effectively.pen_spark
  • Managing a strategic product portfolio requires a two-pronged approach. One involves a yearly process tied to R&D spending and budgeting. This ensures future products align with the overall strategy and considers the competitive landscape through thorough competitor analysis. The other is an ongoing, day-to-day process where empowered product teams can iterate and refine projects based on user needs and customer experience. We have a proven method for both of these systems, including prioritizing projects based on market potential and developing Minimum Viable Products (MVPs) to validate concepts with real end-users. Additionally, we consider the role of e-commerce and how products can be effectively delivered to the target market.

Whatever your company needs, our customized solutions help you achieve your goals.

Improve Product Development Investments

Tie Strategy to Budget and Product Roadmaps

Realize the Optimal Value From Your Investments

TCGen’s Approach to Product Strategy Consulting

A viable product development strategy begins with the following:

  • A vision: a broad statement of where you’d like your company to be (3-5-year horizon)
  • A strategic plan for product development: steps you intend to take to achieve that vision (2-3-year horizon)
  • Product and technology roadmaps, project priority lists, and budgets connected to specific programs that realize the strategy

A strategic product planning process connects the company’s vision, usually encompassing a three-to-five-year time horizon, with the strategic steps over a one-to-two-year horizon required to realize that vision and strengthen the value proposition. This process focuses on defining a clear product vision that aligns with the company’s goals and excites the team. It also involves identifying the ideal target market and crafting compelling messaging to resonate with them. The planning process culminates in a development, launch, and beyond roadmap, ensuring a smooth product launch and a strong market fit.

It then links the strategy to product and technology roadmaps – representations that allow decision-makers to see the progression of products and technologies and their changing relationships over time. 

We then connect these roadmaps to the yearly budgeting process that prioritizes future products and provides them with the resources they need in their early stages, including funding for prototypes to validate concepts and secure buy-in. This process also helps identify the best providers for development, manufacturing, or other services needed to bring the product to life.

Product Strategy Consulting and its Two-Component Innovation System

TCGen’s Product Strategy Consulting Case History

As chief engineer at BOSE, John Carter managed the development of products such as the BOSE® Wave® Music System and Noise-Cancelling Headphones, which millions of customers worldwide enjoy. John also designed Apple’s new product development process (ANPP) across all the company’s divisions. 

With years of consulting experience setting up and managing PMOs, John has developed expertise in Product Strategy. He has also led Product Strategy engagements across industries.

We have developed methods for demystifying the front end of product development and implemented them with blue chip companies such as Apple, BOSE, Cisco, Mozilla, and Roche. Our expertise in product portfolio management has helped these firms to converge quickly and reliably on the best opportunities for developing winning products.

In a product development consulting engagement with Bio-Rad, we worked with the platform team to design the next-generation diagnostic testing system platform. With market research, he helped Bio-Rad identify a unique customer visitation plan. He implemented it not just with the product marketing organization but also with the entire cross-functional platform team. The result was a platform launch that was Bio-Rad’s most successful ever, an enduring winner for them over many years.

Our approach to Product Strategy helps team members optimize a critical resource: your company’s brightest ideas.

The TCGen Difference

TCGen’s approach to Product Strategy Consulting differs from the others because we listen. We drive deeply into the culture and the organization’s challenges, including the management and the development teams. Our Project History approach captures the voices within your organization and enables you to learn from the past as you imagine your future.

In a dialog with senior leadership, we define the key results you want to achieve. We then craft a customized approach to your Product Strategy Consulting engagement. 

We do not believe that “one size fits all.” Our Product Strategy Consulting engagements enable you to select only the approaches that work for you. Too many consultants complicate processes to no end. We’ll help you implement only the approaches that make a difference.

TCGen is also different because you will work directly with someone with deep, hands-on knowledge of Product Strategy, including SaaS and user research. Additionally, as part of your experience at TCGen, you will have the opportunity to engage in real-world case studies, allowing you to apply what you have learned in practical scenarios related to SaaS and user research.

About John Carter

John Carter has been a widely respected adviser to technology firms over his career. He is the author of Innovate Products Faster: Graphical Tools for Accelerating Product Development. As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world:

 • Abbott, Amazon, Apple

 • BOSE, Cisco, Fitbit

 • HP, IBM, Roche

John’s work spans digital product developers, tangible product developers, and from startups to digital transformations of large-scale companies.

“John has that rare combination of brilliance and pragmatism that truly sets him apart. John is world class.”

— Dan Keller, HP Executive

John has years of experience in the value-creating aspects of successful product development – from the product strategy and innovation processes through product definition, execution, and launch. He has helped companies cut time to market, rapidly scale their product programs, and improve innovation with user experience insights, leading to greater profitability, reduced costs, and improved customer satisfaction. 

He has developed best practices in product lifecycle management, project management, metrics, and agile methodologies for new product development.     

He currently serves on the Board of Directors of Cirrus Logic (CRUS), a leading supplier of mixed-signal semiconductors, where he is involved with company strategy and sits on the Compensation and Audit Committees.  

John founded Cambridge-based Product Development Consulting, Inc. (PDC), a management consulting firm advising Fortune 500 companies in research, development, and marketing. While there, he worked with Apple to create the Apple New Product Process (ANPP). He has been an invited speaker at MIT and Stanford University and a faculty member at Case Western’s Executive program.

Before starting PDC, John was the Chief Engineer of BOSE Corporation. John is the inventor of the Bose Noise Cancelling Headphones and shares the original patent with Dr. Amar Bose. He was one of the initial contributors to BOSE’s entry into the automobile OEM business. He led the product and business development of BOSE’s patented noise reduction technology for the military market. 

He earned his MS in electrical engineering from the Massachusetts Institute of Technology and a BS in engineering from Harvey Mudd College in Claremont, CA.

TCGen Principal & Founder

John Carter

John Carter specializes in product development, from the strategy and innovation processes to product definition, execution, and launch. He has helped companies cut time to market, rapidly scale their product program, and improve innovation with customer-led insights. His work leads to greater profitability, reduced costs, and improved customer satisfaction.

John currently serves on the Board of Directors of Cirrus Logic (CRUS), a leading supplier of mixed-signal semiconductors. He is involved with company strategy and sits on the Compensation and Audit Committees.

Before starting the consulting firm TCGen, John was the Chief Engineer of BOSE Corporation. John is the inventor of the Bose Noise Cancelling Headphones and shares the original patent with Dr. Amar Bose. He was one of the initial contributors to BOSE’s entry into the automobile OEM business. He led the product and business development of BOSE’s patented noise reduction technology for the military market.

John Carter, TCGen Principal & Founder