Welcome to TCGen
Product Management Consulting Experts
Product Development is hard, but we can help.
TCGen is trusted by these brands and organizations
Customized Solutions
Whether you are large or small, a start-up or an established firm, we develop the project plan along with you to create an engagement that achieves measurable product development goals.
Assessment & Planning
Our proprietary assessment process yields deep insights for your team. We identify the causes behind your product management challenges then develop solutions that enable you to select winners.
Predictive Metrics
Expertise in metrics is a hallmark of TCGen. We rely on measurement to motivate change and monitor progress. We measure the right behaviors to ensure that the changes take hold and continue to produce lasting results.
Sustainable Best Practices
Your investment in TCGen earns increased organizational capability. We not only implement Best Practices, we also teach you how to build on the improvements so your company is ready for the next challenge.
About TCGen
Product Development Consulting & Product Management Consulting
Product development is really hard and an external perspective with broad sector experience can help you identify and eliminate problems that plague many organizations.
We have helped global organizations improve product management, scale their development teams, increase speed, and deliver innovation.
Customized Solutions
Assessment & Planning
Predictive Metrics
Sustainable Best Practices

We help companies cut time to market, scale their product management, and innovate faster. We also have expertise in New Product Introduction (NPI) and Agile Product Development. Contact Us to learn more.

Testimonials
What Our Customers Say
Agile Product Development Solutions for your Business
Innovating your success: Partnering for seamless product management solutions.
Contact UsEngagements
With years of consulting experience in lightweight, iterative processes, John has developed an expertise in new product development process improvement. He has learned or developed a wealth of product development Best Practices, acquiring a powerful knowledgebase. TCGen’s approach enables clients to decrease time-to-market; to make reliable organizational change that makes a difference in projects; and to empower teams, improving morale and cutting waste.
Consumer technology
As a product development consultant, John designed and implemented the Apple New Product Process (ANPP). When we first implemented the process, Apple’s manager of product marketing said, “we are making better decisions, faster.”
Consumer Electronics
At BOSE, John managed the development of products such as the BOSE® Wave® Music System and Noise-Cancelling Headphones, enjoyed by millions of customers worldwide. He was chief engineer at BOSE and was responsible for many categories of successful products (electronics, powered speakers, and headphones).
Internet Infrastructure
John created an Agile discovery process to speed the development of transformative technology. He also created, from the ground up, an Agile organization to manage independent teams. The result was the introduction of an entirely new product, bringing in new revenues and customers.
Medical Technology
John implemented a transformation with a large US/German R&D organization that adheres to design control to improve predictability.
Consumer Technology
John implemented sprints, including tracking, definition of done, and novel (and simple) demonstrations, improving execution and increasing internal customer focus.
Biotech
John developed a lightweight Agile/Scrum process with a global team, creating a next generation platform that improved velocity.
TCGen’s Consulting Approach
Our Product Development Process In 6 Steps

1. Ideation
- Explore idea generation
- Fill out narrative, exploring ideas
- Create presentation for steering committee
Exit criteria:
Venture board approval to proceed to discovery phase
2. Product Definition
- Explore idea generation
- Fill out narrative, exploring ideas
- Create presentation for steering committee
Exit criteria:
Create business case
3. Prototyping
- Explore idea generation
- Fill out narrative, exploring ideas
- Create presentation for steering committee
Exit criteria:
Confirmation of business case and Go to Market plan
4. Detailed Design
- Explore idea generation
- Fill out narrative, exploring ideas
- Create presentation for steering committee
Exit criteria:
Design complete
5. Validation & Testing
- Explore idea generation
- Fill out narrative, exploring ideas
- Create presentation for steering committee
Exit criteria:
Demonstrate product quality & initial customer acceptance
6. Commercialization
- Explore idea generation
- Fill out narrative, exploring ideas
- Create presentation for steering committee
Exit criteria:
Generate revenue
The Difference
TCGen’s Approach to Product Development Consulting
Although each engagement is unique, most of them are variations of these types.
Assessments & benchmarking
Capability transformation & change management
One on one coaching & guide by your side
Why Choose Us
Benefits of engaging with us
With years of consulting experience in lightweight, iterative processes, TCGen Founder John Carter has developed an expertise in new product development process improvement. He has learned and developed a wealth of product development Best Practices, a powerful knowledgebase. TCGen’s approach enables clients to decrease time-to-market; to make reliable organizational change that makes a difference in projects; and to empower teams, improving morale and cutting waste.
Customized Solutions
We develop the project plan along with you to create an engagement that achieves measurable product development goals.
Assessment & Planning
Our proprietary assessment process yields deep insights for your team. We identify the root causes behind your product portfolio management challenges then develop solutions that improve your ability to select winners.
Predictive Metrics
Expertise in metrics is a hallmark of TCGen. We rely on measurement to motivate change and monitor progress.
Sustainable Best Practices
Your investment in TCGen earns increased organizational capability. We not only implement Best Practices but we also teach you how to build on the improvements so that your company is prepared for the next challenge.
Grow Year Over Year Revenue By
33%
Increase Profit Margin By
224%
Increase Engineering Productivity From
30% to 64%
Ability To Scale Dev Capacity By
4X
Decrease Time To Market By
55%
Decrease Product Defects By
3.6X
TCGen’s Blog
Latest Articles from TCGen’s Experts

Escalation Process In 4 Steps With Escalation Template

Innovation Best Practices: Creating Better Innovations Faster

The Sprint Planning Scorecard Increases Project Predictability
TCGen Principal & Founder
John Carter
John Carter specializes in product development: from the strategy and innovation processes, through product definition, execution and launch. He has helped companies cut time to market, rapidly scale their product program, and improve innovation with customer led insights. His work leads to greater profitability, reduced costs, and improved customer satisfaction.
John currently serves on the Board of Directors of Cirrus Logic (CRUS) a leading supplier of mixed signal semiconductors. He is involved with company strategy and sits on the Compensation and Audit Committees.
Before starting consulting firm TCGen, John was Chief Engineer of BOSE Corporation. John is the inventor of the Bose Noise Cancelling Headphones and shares the original patent with Dr. Amar Bose. He was one of the initial contributors in BOSE’s entry into the automobile OEM business and led the product and business development of BOSE’s patented noise reduction technology for the military market.
