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Product Development Consulting

Make better decisions faster

TCGen can help you reduce time to market, increase sales, and strengthen your innovation muscle.
We bring best practices, adapt them to your company strategy, and focus implementation so you see results quickly.

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Product development is the lifeblood of any company seeking to stay competitive and grow in today’s fast-paced market. It drives innovation, meets evolving customer needs, and creates new revenue streams. Effective product development can differentiate a company from its competitors, enhance brand value, and ensure long-term sustainability.

TCGen’s implementation addresses common barriers to effective product development by streamlining processes, fostering cross-functional collaboration, and implementing data-driven decision-making. We help companies overcome challenges such as unclear product strategies, inefficient resource allocation, and slow time-to-market by introducing proven methodologies, tools, and best practices tailored to each organization’s unique needs.

This approach enables companies to make better decisions faster, ultimately leading to faster time to market and increased sales and margins.

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Our Impact

Our engagements build quick results and lasting change. We’ve helped companies reduce time to market by 55%, scale development capacity 4x, and increase margins by 20%.

“TCGen was able to come into a complex assignment and teach both the art and science of project leadership. Seek them out.”


Todd Tomba,
Roche R&D Executive

“I highly recommend TCGen to leaders looking to drive significant transformation in a tech company: TCGen blends quick assessment of the situation, with a highly personable approach and some clear and actionable recommendations.”


Cristel de Rouvray,
CEO, ESI

“TCGen is able to quickly distill a complex set of business problems down to a finite set of actions and outcomes, that has driven us to fresh perspectives and approaches.”


Rick Santiago,
CEO, Indy Audio Labs

“TCGen’s principals combine a logical brilliance with charisma and fire. They are able to quickly see the best path to a solution and they are brilliant at executing.”


Matt Belge,
Senior Product Designer, Imprivata

“After our work with TCGen, I gained at least two new ways to bring better value to our customers that will improve our future business.”


Peter White,
President, IJ White and Company

“TCGen have that rare combination of brilliance and pragmatism that truly sets them apart. TCGen is world-class.”


Dan Keller,
HP Executive

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What to Expect

We take a holistic view of your product development process spanning cross-functional teams.

Increase Innovation

  • Create a balanced product portfolio
  • Eliminate silos
  • Increase agility in development

Reduce Time To Market

  • Effective core teams
  • Clarify accountabilities
  • Efficient Escalation and Resolution Process

Use Best Practices

  • Audit your processes
  • Benchmark against the best performers
  • Continuous improvement
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Product Development Success Stories

We specialize in large companies with complex workflows and have worked in numerous industries, including Biomedical devices and B2B Enterprise SaaS. See our client logos and industry listings pages for a more complete overview.

TCGen designed and implemented the Apple New Product Process (ANPP), a process used throughout Apple’s product divisions that enabled them to scale rapidly, enabling a startup culture to flourish. The process is used in all divisions.

We worked with general management marketing and engineering to understand gaps in product management and how to fill them. Management increased funding to the product management team and increased the number of dedicated resources, resulting in increased customer satisfaction and predictability.

Our Expertise and Approach

Organizations struggling to accelerate product development often consider us relative to other options that may include hiring, working with strategy consultants (McKinsey or Bain), bringing in an external development team to lead a single project, or leading the effort entirely internally. These are all reasonable options, though we think we bring some distinct advantages:

Proven Methodologies

Our book provides pragmatic graphical tools for practitioners to learn the craft of product development and apply its concepts simply and effectively.

Experienced Consultants

Our team of experts brings extensive industry experience to tackle your unique development challenges.

Neutral Third Party

We offer customized solutions to meet your specific needs and solve your unique problems. Culture.

Fast Starting

Hiring can take a long time. We can start usually within a week or two from an initial consultation. 

Capability Building

We help you get there but with our experience in training and coaching we also raise your organizational capability (rather than just doing it for you).

John Carter, TCGen Principal & Founder

John Carter

Medical devices, Consumer Goods

Nolan Myers

Nolan Myers

Innovation, Coaching

John Sadler

John Sadler

Agile Transformations

Krista Brown

Krista Brown

Portfolio Management, Strategy

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I highly recommend TCGen to leaders looking to drive significant transformation in a tech company. TCGen blends quick assessment of the situation, with a highly personable approach and some clear and actionable recommendations.
– Cristel de Rouvray, CEO, ESI

Start Your Product Development Transformation

Ready to transform your product development process?
Contact us today to learn how we can help you achieve faster timelines, consistent execution, and increased team productivity.

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