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Product Definition Tools

Please download graphical tools based on our book Innovate Products Faster.

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These product development templates are based on real life examples, and have been tested in the field with clients on multiple engagements. We often are stuck when first getting started working on a complex issue, because we don’t know how to take the first step. These graphical tools (graphs, charts, tables, and forms) are ready to go and can be modified for your needs.

Product Definition Tools

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Click the links below to view spreadsheet-based templates that describe the tool, its benefits and how to apply it. The tools are downloadable free of charge. Download them, share them, use them in your organization. 

Product Derivative Chart

Product Derivative Chart

Shows the lifecycle of the platform and its family of derivatives, indicating the relationships between these derivatives, in terms of cost, performance, quality, or feature density.

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Product Radar Chart

Product Radar Chart

Offers a way to evaluate and communicate the factors that go into product and portfolio decisions; facilitates product assessments and helps compare the feasibility of competing product ideas.

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Product Development Roadmap

Product Roadmap

A visual explanation of a company’s strategy. Helps align engineering, marketing, sales, support, and the C-suite around common product development goals.

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