TCGen’s Clients Include

3M Logo
Abbott Logo
Agilent Logo
Applr Logo
Amazon Logo
Mozilla Logo
BD Logo
Bose Logo
Cisco Logo
Dolby Logo
Fitbit Logo
Helen of Troy
HP Logo
IBM Logo
Intuitive Surgical Logo
Medtronic Logo
Roche Logo
Western Digital Logo
Xerox Logo

About TCGen

  • Silicon Valley-based consulting firm focused on product development speed and innovation
  • We help clients to accelerate the delivery of high-quality products to market at lower cost
  • Worked with some of the industry’s most successful and most admired brands including Apple (where we created the Apple New Product Process), Amazon, 3M, and Bose
  • A proven track record of working with both C-level business executives and engineers to develop and implement management systems that facilitate innovation

Learn how you can innovate products faster.

TCGen works with clients in Tech, Medical Devices, Consumer, and Industrial Sectors

Wherever you need to improve product development, TCGen’s combination of proprietary best practices and tailored initiatives will provide the expertise you need to improve product development, product definition, and your product portfolio. Contact us now to discuss how we can help.

Our Client Engagements

TCGen Inc.’s consulting engagements improve product development for our clients in four major areas.

Creating new product development processes

As companies scale, they often find they need more formalized processes to deliver a stream of new offerings. These companies find that the interdependencies between projects add complexity, and they turn to TCGen to create a more predictable product development process. The goal is to have the minimum viable process – as little process as possible, but no less. Said one executive at a blue-chip tech company after working with TCGen Principals on a new process: “We’re making better decisions faster.”

Agile development

Because we live in turbulent times with changing requirements, we need organizations and processes to be able to pivot rapidly. Developers and Product organizations are going Agile in a big way, because it delivers predictable software. We work on team level and organizational level transformations. You can see our unique approach to Agile Consulting. Our approach is to apply Agile principles not Agile dogma so you can see the benefits of Agile quickly and generate more predictable releases with greater transparency, with less burnout.

Building customer and market input into new product definitions

We often coach clients on staffing cross functional teams to make sure that the inbound and outbound marketing functions are well-represented. We also teach clients how to gather the best customer information, how to foster customer empathy and design thinking, and how to turn customer feedback into product requirements with clear quantitative objectives. We have written extensively about Design Thinking – an amazing method, when focused to get to innovative solutions quickly.

Designing product innovation systems and improving Product Portfolio Management

TCGen provides consulting on product strategy and product portfolio management. We show clients how to create a “protected space” that nurtures new ideas to become winning new products. We have developed a way to harness early stage innovation by creating a structure that provides fundinggovernance, and a process to identify the best new product candidates. One of our clients leveraged our innovation systems expertise to create a brand-new, best-selling platform that endured for a decade. We also guide our clients regarding the best mix of offerings in their product portfolios be they incremental improvements, products in adjacent markets, or startling new innovations.

Measuring product development and managing change

Too many companies measure the wrong things. Our predictive metrics approach measures the behaviors that drive improvement. We drill down into the organization to discover the true drivers of product development success. Our approach to product development metrics helps clients measure only the critical few drivers that change behavior and lead to lasting improvement.