Innovating and expanding into new product categories is the direct route to growth.

New product development strategy defines the direction of a company’s innovation, allowing teams to discover new categories that delight customers.

Product portfolio management tools synchronize new products with corporate strategy and ensure a balanced mix of offerings in the marketplace.

A viable product portfolio strategy also uses technology and product roadmaps to tie the company’s vision to specifics, guiding new product development strategy, from upper management to the level of the individual contributor. With a suite of tools and best practices drawn from broad experience across a range of products, our product portfolio consulting targets competitive advantage and reliable growth. We advocate the use of two systems for portfolio management, a yearly process, tied to annual strategic planning, and a lightweight, day-to-day process that enables teams to make good decisions about early stage products.


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Additional Resources





What is Product Portfolio Management Consulting? (white paper)
Product Portfolio Management helps companies optimize a critical resource: your company’s brightest ideas. This overview describes the benefits of portfolio management, who it is for, and how systematic improvements in this capability are structured.

Getting the Fuzz Out of the Front End: A System for Managing the Earliest Stages of Product Development (white paper)
In too many companies, the front end of product development remains as fuzzy as it was decades ago. What managers should understand is that there are two components of portfolio management, and both must be done right to unlock the power of planning.

How To Create a Strategic Planning Process for Innovation (on Innovation Excellence)

Every innovative product begins as a concept in the mind of someone or some group of people. These concepts are the seeds of your company’s future growth. How is your company cultivating these seeds?

A Process for the Earliest, Fuzziest Stages of Product Innovation (on Toolbox)
At the early stages of product development, product concepts are nothing more than a drawing, or several sentences sent between team members via e-mail. These ideas are the key to innovation and growth, but most companies do not manage them as an asset.

Product Strategy – Consumer Electronics and Technology (from TrustedPeer)
Overview of common problems, trends and best practices around product strategy. Takes a snapshot of the state-of-the-art.

Leadership and Product Strategy (presentation on SlideShare)
A strong product strategy that is neither too secret, nor interferes with “real life” is essential for long term planning. This training shows how Corporate Strategy, Portfolio Management, Product Management and Roadmapping work as an integrated strategic framework.