Innovate Products Faster

The traditional perspective on product development suggests a conflict between innovation and time to market, implying that companies can prioritize one over the other. However, John Carter and Jeanne Bradford argue in their book that this view is a shortsighted management mindset. They contend that it is possible for companies to achieve both innovation and speed through the effective use of accessible tools and methodologies. These tools are designed to enable managers to make quicker, better decisions without complex systems or extensive IT investments. They have been successfully applied in over 50 client engagements across various industries, proving to be both tactically simple and strategically impactful for organizations ranging from startups to Fortune 100 companies.