Program Management Consulting


Apple. Google. FitBit

Apple. Google. FitBit. These are companies that create not only innovative products, but entirely new categories. Through relentless innovation such firms also disrupt existing markets, crowding out both revered incumbents and the upstarts. But the only way these companies succeed is by being able to execute. Program Management is the key process that allows household-name companies to seize innovative product ideas and then excel in product development, delivering financial results to shareholders and winning products to customers. Program Management operates at the system level, a vantage point higher than individual programs or projects. Improvements at the system level mean not only better products, faster – but a reliable stream of blockbuster offerings.


Understand how you can transform Program Management


John Carter has been a widely respected adviser to technology firms over his career. John is the author of Innovate Products Faster: Graphical Tools for Accelerating Product Development. As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world, including Abbott, Amazon, Apple, BOSE, Cisco, Fitbit, HP, IBM, Roche.

At BOSE, TCGen founder John Carter managed the development of products such as the BOSE® Wave® Music System and Noise-Cancelling Headphones, enjoyed by millions of customers world-wide. In addition, John designed and implemented the Apple New Product Process (ANPP) which is used throughout all product divisions.  With over 25 years of consulting experience in light weight, iterative processes, John has developed an expertise in system-level Program Management improvement. TCGen’s approach enables clients to get closer to increase the speed and predictability of product development projects. 


Our Program Management Consulting engagements typically involve a thorough assessment of your organization’s needs.

We then identify a small number of the most effective levers of improvement. We work with teams and management to create custom solutions to address a focused set of challenges. TCGen then works with you to create and deliver a sequenced series of steps, targeting the most important levers of Program Management improvement.

This inch wide, mile deep approach creates results quickly. TCGen then monitors the behavioral change over time to see that it is taking hold. We use the feedback we receive over time to finetune the solutions as needed. We manage change by measuring behavior.

TCGen’s approach includes:

  • A lightweight process that manages the day-to-day decisions that move and filter product concepts as they make their way toward the pipeline

  • A yearly strategic planning process for product innovation.

  • A methodology that aligns the Board, the CEO, Business Development and the rest of the C-Suite.  


TCGen’s Program Management expertise addresses a range of problems… 

  • We have worked with both start-ups pioneering new categories and well-established firms in mature industries. TCGen’s work with start-ups tends to start with the C-Suite. With these small, nimble companies, we’re able to deliver observable results quickly. More sophisticated firms tend to have more layers of hierarchy and greater resistance to change (this is often called the “frozen middle”). Our solutions scale to the size of the organization and its challenges. 

  • Many companies would like to implement changes across the system but are concerned about the challenge of change management. They know how to make improvements but embedding them within the culture is the greater challenge. At TCGen, we’re not only Program Management experts but also change management experts. In each Program Management Consulting engagement, we take care to follow best practices in organizational change management. We are aware of the politics of the organization and the sensitivities involved in creating Program Management transformations. Our approach creates the maximum impact, with the minimum churn.  

  • We help firms that are challenged to reach that next level of product development maturity. Some firms face the challenge of scalability; others want more predictable, reliable results from product development projects. Yet other companies seek guidance in specific areas such as metrics or product portfolio management. Wherever your company stands, our customized solutions will help you to achieve your goals.

Customized Solutions

Whether you are large or small, a start-up or an established firm, we develop the project plan along with you to create an engagement that achieves measurable product development goals. 

Assessment & Planning

Our proprietary assessment process yields deep insights for your team. We identify the root causes behind the product portfolio management challenges you face and develop solutions that improve your ability to select winners and allocate resource to projects.

Predictive Metrics

Expertise in metrics is a hallmark of TCGen. We rely on measurement to motivate change and monitor progress. We measure the right behaviors to ensure that the changes take hold and continue to produce lasting results.

Sustainable Best Practices

Your investment in TCGen earns increased organizational capability. We not only implement Best Practices but we also teach you how to build on the improvements so that your company is prepared for the next challenge.

We’re making better decisions, faster
— Apple Executive

Improve the speed, quality, reliability predictability of new product development.

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