Product Development Consulting


Product development is a cross-functional capability that invents, conceptualizes, plans and realizes new offerings.

These offerings satisfy a need, or they solve a problem that has yet to be defined – but would delight customers if they knew they existed. The most effective, lean product development processes are based on empowerment and trust. 

Management’s goals are best served when team leaders have responsibility and accountability for the new product development process. Senior management must let go of the tendency to micro-manage and empower teams to be successful. Our approach encourages the right kind of senior management oversight that keeps empowered teams on task throughout the product design and development process. In other words, as little process as necessary, but enough to prevent repeating mistakes.


Transform your Product Development capability


John Carter has been a widely respected adviser to technology firms over his career. John is the author of Innovate Products Faster: Graphical Tools for Accelerating Product Development. As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world, including Abbott, Amazon, Apple, BOSE, Cisco, Fitbit, HP, IBM, Roche.

John designed and implemented the Apple New Product Process (ANPP) which is used throughout all product divisions including the iPhone, iPad, and Mac divisions.

When we first implemented the process, their manager of product marketing said, “we are making better decisions, faster.” We helped Apple create the minimum process necessary: lightweight, Agile, with few checkpoints and mandatory deliverables.

At BOSE, TCGen founder John Carter managed the development of products such as the BOSE® Wave® Music System and Noise-Cancelling Headphones, enjoyed by millions of customers world-wide.  

With over 25 years of consulting experience in light weight, iterative processes, John has developed an expertise in product development process improvement. He has learned or developed a wealth of product development Best Practices, a powerful knowledgebase. TCGen’s approach to product development enables clients to decrease time-to-market; to make reliable organizational change that makes a difference in projects; and to empower teams, improving morale and cutting waste.


TCGen helps product development organizations to both innovate new products and to execute projects more efficiently.

Our product management and product definition expertise help firms do the right thing, while our Agile, high-performance teaming, and metrics knowledge helps companies do things right. In both innovation and execution, our best practices are customized to fit your company’s markets and culture.

TCGen’s engagements typically involve a thorough assessment of your organization’s needs. We identify a small number of the most effective levers of improvement. We work with teams and management to create custom solutions to address a focused set of challenges. TCGen then works with you to create and deliver a sequenced series of steps, targeting the most important levers of improvement.

This inch wide, mile deep approach creates results quickly. TCGen then monitors the behavioral change over time to see that it is taking hold. We manage change by measuring behavior.


In an engagement with Bio-Rad we worked with the platform team to design the next generation platform of diagnostic testing systems. We identified a unique customer visitation plan and implemented it with not just the product marketing organization but with the entire cross-functional platform team. The results: a platform launch that was Bio-Rad’s most successful ever, an enduring winner for them over many years

TCGen’s approach includes:

  • A lightweight process that manages the day-to-day decisions that move and filter product concepts as they make their way toward the pipeline

  • A yearly strategic planning process for product innovation.

  • A methodology that aligns the Board, the CEO, Business Development and the rest of the C-Suite.  


TCGen’s Product Development consulting expertise addresses a range of problems…

  • Too many companies do not adequately manage the portfolio of product concepts. They are missing systems for managing this fragile front-end of product development. We de-mystify the front end with systems that enable decision-makers to converge quickly and reliably on the best opportunities for creating winning products.

  • Many startups are struggling to scale, and to reach that next level of product development maturity. Other companies want more predictable, reliable results from product development projects. Yet others want greater efficiency, or a better feel for market changes. Wherever your company’s needs, our customized solutions help you to achieve your goals. 

  • Mature firms in more established industries tend to have more layers of hierarchy and greater resistance to change – this is often called the “frozen middle.” Our expertise in organizational change management enables us to assess cultural challenges and produce targeted results that respect the tone of your organization.

Customized Solutions

Whether you are large or small, a start-up or an established firm, we develop the project plan along with you to create an engagement that achieves measurable product development goals. 

Assessment & Planning

Our proprietary assessment process yields deep insights for your team. We identify the root causes behind the product portfolio management challenges you face and develop solutions that improve your ability to select winners and allocate resource to projects.

Predictive Metrics

Expertise in metrics is a hallmark of TCGen. We rely on measurement to motivate change and monitor progress. We measure the right behaviors to ensure that the changes take hold and continue to produce lasting results.

Sustainable Best Practices

Your investment in TCGen earns increased organizational capability. We not only implement Best Practices but we also teach you how to build on the improvements so that your company is prepared for the next challenge.

We’re making better decisions, faster
— Apple Executive

Speed products to market using Product Development Best Practices.

Name *