The prevailing view of innovation is wrong.
The traditional view of product development is that there is a fundamental dilemma between innovation and time to market. You can have one or the other, but not both. However, this is not a physical law like Newton’s law or the second law of thermodynamics, but rather a short-sighted view of management that likes to use the excuse “one or the other, but NOT BOTH”.
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We wrote this book to demonstrate that companies can have both innovation and speed. It requires mastery of tools and methodologies that will support managers in making better decisions faster. We’re not talking about heavy processes or systems that require large IT installations. We’re talking about tools that can be quickly understood and implemented. They are tactically straightforward, but strategically powerful. And to address the need to get useful information in a condensed, straightforward manner, we’ve designed the book into “bite-sized” chapters. You don’t need to read the entire book to realize its value.
Coming Spring 2012!